Google Ads for Tradies
Who Want Jobs Fast (Not Wasted Clicks)

Most successful tradie Google Ads campaigns start with $1,500-$3,500 per month in ad spend, plus management fees. The exact amount depends on your trade, service area, competition, and goals. Emergency services (plumbers, electricians, locksmiths) typically need higher budgets due to more expensive keywords, while less urgent services can start smaller. We'll recommend a realistic budget during your free audit based on your specific situation and expected return.

Unlike SEO which takes months to build momentum, Google Ads can generate leads within 24-48 hours of launching. However, optimal performance typically develops over 2-4 weeks as we gather data, refine targeting, add negative keywords, and optimize based on what's actually converting. The first month is about rapid testing and improvement. By month two, most campaigns are running efficiently with predictable lead generation.

Google Local Service Ads (the ones with the green "Google Guaranteed" badge) operate on a pay-per-lead model and require Google's background check and license verification. Traditional Google Ads (what we specialize in) operate on pay-per-click and offer much more control over targeting, ad copy, landing pages, and budget allocation. Both can work well for tradies, but Google Ads typically delivers higher volume and better ROI when managed properly. We can help you decide which makes sense for your business.

While you technically can send Google Ads traffic to your existing website, conversion rates are typically 2-4x higher with dedicated landing pages built specifically for each service and ad campaign. A good landing page has one clear goal (getting phone calls or form submissions), removes distractions, matches the ad message exactly, and is optimized for mobile. We either optimize your existing pages or build new conversion-focused landing pages as part of our service.

This is where proper tracking becomes critical. We set up call tracking (unique phone numbers for each campaign), form submission tracking, and conversion monitoring so you can see exactly which keywords, ads, and campaigns are generating actual enquiries. Monthly reports show not just clicks and impressions, but real business metrics: calls received, form submissions, cost per lead, and estimated revenue generated. Without this tracking, you're just guessing.

Most digital marketing agencies treat Google Ads like a commodity — same approach for every industry. We specialize exclusively in trades and local services, which means we understand the unique challenges tradies face: emergency vs. planned work, service area limitations, high competition for expensive keywords, mobile-heavy search behavior, and the importance of immediate phone contact. Our campaigns are built from the ground up for tradie businesses, not adapted from generic templates.

Absolutely. We structure campaigns differently based on customer intent. Emergency campaigns target high-urgency keywords ("emergency electrician", "blocked drain now", "24/7 locksmith") with ads emphasizing immediate availability and direct phone calls. Scheduled work campaigns target planning-phase searches ("air conditioning installation cost", "bathroom renovation quotes") with more educational content and form submissions for follow-up. Many tradies run both simultaneously, with budget allocated based on business priorities.

Yes, this is actually one of our most common scenarios. We'll conduct a comprehensive audit of your existing account, identify what's working and what's wasting money, and then restructure campaigns for better performance. Most existing accounts we audit have easily fixable issues costing thousands in wasted spend. The free audit will show you exactly what we'd change and the expected improvement in results.